shark Tank
Image Credit source: Sony Liv
'TV reality show 'Shark Tank' (Shark Tank IndiaTalented people come every day and create their own start-up brand(New Startup Brands) present before the judges. Similarly 'Devanagari' (Devnagri) introduced its machine-translation engine. Which translates to 85%+ relevant results instantly. Devanagari also introduced Reflection on the reality TV show Shark Tank India, India's first image-to-language app. Devanagari co-founders Nakul and Himanshu said during this – 'Shark Tank can prove to be effective in making our vision a reality.' During this, Piyush Bansal, Co-Founder, CEO of Lenskart saw using this app.
After using the app, Shark described and appreciated the vision of making it accessible to all. After this they were also given funding. Devanagari translates 1 million words a day through AI-powered human intelligence. 'Devanagari' is the brainchild of Nakul Kundra and Himanshu Sharma, they envisioned it to make content accessible to all. His aim was to remove linguistic barriers by building strong relationships with over a billion Indians by interacting in their languages.
What does the study of Google say?
A recent Google study states that 98 percent of Indian Internet users access the Internet either exclusively or in the Indian language along with English. 45 percent of local language users prefer to access content in regional languages only. 63 percent of local language users would like to study exclusively in regional languages. It reflects the potential and expectations of indigenous content in the Indian context.
Devanagari's platform combines AI and human-powered translation with machine learning. They are powered by Kutumbh, a community of 5000+ native language speakers and translators capable of making translations up to 5 times faster, cheaper and more accurate. The company envisages putting Indian languages on a single platform.
What did Devanagari co-founder Himanshu say?
Speaking on the need for seamless translation service Himanshu Sharma, Co-Founder, Devanagari said, "With over 1200 dialects and 22 regional languages, India has a huge market for language translation. With Devanagari, we aim to help brands and individuals reach a wider audience." He has already helped some of the renowned e-commerce, BFSI and Ed-tech companies to communicate with their audience in regional languages. Devanagari also raised $600,000 from Venture Catalyst, Inflection Point Ventures and other co-investors.
Nakul Kundra said about the app ..
Nakul Kundra, Co-Founder, Devanagari, said, "There is an urgent need for content in Indian languages to be available on the Internet, so that people of all geographies can be reached and spoken to. We want to scale up our operations to tap B2B customers and enable them to create more localized content to reach end-users from Tier II and Tier III cities. Today as India moves towards localisation, Devanagari undoubtedly has a huge scope to expand into industries like BFSI, Ed-Tech, OTT, E-commerce and many more to help them reach their target audience. More importantly, they can help the people of India stay more connected, making India a truly Ek Bharat, Shreshtha Bharat link.
About Devanagari
Devanagari uses machine translation technology along with AI and human intelligence to help brands and individuals translate content into various Indian languages and build deeper relationships with their audiences. Their mission is to make content and information accessible to Indian citizens from different parts of the country.
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