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MAG-7 Stocks Are Dead—Here's What Killed Them

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Buckle Up, Small Caps are Going on a Ride

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March 19, 2025

 

Buckle Up, Small Caps are Going on a Ride

By Nathan Slaughter

 

The year was 1972. Television sets were tuned into shows like All in the Family and Hawaii Five-O. Don McLean's "American Pie" was playing on the radio. President Nixon was engulfed in the Watergate scandal. And the Oakland A's took down the vaunted Cincinnati Big Red Machine to win the World Series.

Meanwhile, on Wall Street, the Dow Jones closed above the 1,000 mark for the first time. Surpassing that psychological milestone had all the market pundits making one bullish forecast after another. Investors were particularly enamored with the biggest and most popular blue-chips of the day — dubbed the "Nifty Fifty."

This core group of 50 stocks ran the gamut from consumer products to retail to technology. Some of these names are still around, like Coca-Cola (NYSE: KO) and Texas Instruments (NSDQ: TXN).

Others such as Burroughs Corp. (a mainframe computer maker) are now defunct, having reorganized, merged, or simply fallen by the wayside. In the early 1970s, it was the Nifty Fifty or nothing. Retail investors and institutional traders paid scant attention to smaller stocks that weren't part of this trendy clique.

After all, this group owned the most dominant brands and boasted the strongest profits. In fact, these stocks delivered sizzling earnings growth of 30% in 1972. And as a group, they raced ahead 43% that year, double the 19% gain of the S&P 500.

But we all know what happens when investors crowd into one corner of the market with little regard for valuation.

According to Bridgeway Capital Management, the Nifty Fifty ended 1972 with a heated average P/E of 43, versus a tamer 18 for the broader market. In hindsight, the group had become severely overpriced. Shares of companies like Kodak, Xerox, and Sears Roebuck reflected unrealistic growth expectations that were simply not sustainable.

What happened next was inevitable. The disastrous bear market crash of 1973-1974 was just around the corner. During this turbulent period, the Dow Jones retreated from 1,000 back below 600, losing about 45% of its value. The Nifty Fifty suffered even more.

The selloff was sparked by a confluence of geopolitical and economic factors, not the least of which was uncontrolled inflation (compounded by an OPEC oil embargo) that led to a troubling devaluation in the U.S. dollar.

The stagflation that followed — high prices, sagging employment and stifling interest rates — was dismal for investors. The Dow Jones didn't retake the 1,000 level again until 1982.

During the 1970s, stocks eked out a nominal annual gain of just 5%, not enough to keep pace with the 7% annual increase in the prices of consumer goods. So in real (inflation-adjusted) terms, equities posted negative returns. You can see why this quagmire is often referred to as a "lost decade."

But it also marked the beginning of a seismic investing shift… an inflection point, of sorts. While the Nifty Fifty crashed hard (many never recovered), investors finally awakened to the potential of smaller stocks. After being relegated to second-class status for years, this overlooked asset class finally began to shine.

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Between 1975 and 1984, small caps delivered a powerful annualized return of 35% — more than double the 15% average gain of large caps. On a cumulative basis, that's a spectacular advance of 1,400% in less than a decade.

There have been plenty of academic inquiries over the years trying to find the root cause of this surge. Some point to the passage of the Employee Retirement Income Security Act (ERISA) in 1974, which, among other regulatory safeguards, encouraged more diversification in retirement plans.

Others conclude that having been burned by the implosion of the Nifty Fifty, savvy investors began paying more attention to valuation and risk-adjusted returns. There's nothing quite as impactful as a lesson learned the hard way.

Or maybe small caps were just overdue.

Well-respected studies by Dartmouth Professor Kenneth French show that smaller stocks have had a measurable edge over their larger siblings over the past century. But investor sentiment can favor one group over the other for extended periods of time.

Just like the Nifty Fifty era, large-cap stocks have held the upper-hand in recent years. The bigger the better. Market-crushing gains propelled the "Magnificent Seven" to a combined market capitalization of $16 trillion a few months ago, compared to just $3 trillion for the Russell 2000 Index.

In other words, these seven behemoths had more market weight than two thousand small caps put together. Five times more. This clique also traded at a rich P/E ratio above 50, twice that of the broader market.

A catchy nickname. Ubiquitous brands. Sky-high expectations. Narrow market breadth. Excessive valuations. Sound familiar?

Now, I'm not necessarily saying to avoid Nvidia (NSDQ: NVDA) and Apple (NSDQ: AAPL). However, Warren Buffet made the prescient call last year to unload more than 500 million shares of the latter (about half of Berkshire's stake).

Predictably, this overheated group has cooled off in recent months, rattled by the emergence of a new Chinese Artificial Intelligence platform that rivals western AI tools with shockingly cheap development and training costs. This breakthrough upends the notion that it takes astronomical spending to achieve results in this new frontier.

But that's a story for another day.

The Macro Stars Aligned

I'm more interested in a possible small-cap resurgence. It's not too hard to draw parallels to prior runs.

First, an extended period of relative underperformance where investor sentiment has been markedly biased in favor of larger companies, widening the valuation gap.

According to Morningstar (which uses its own proprietary indexing methodology), large caps have trounced small caps over the past year. The same is true over the past five years. And over the trailing 10-year period, the big boys have soundly whipped their smaller counterparts by an annualized score of 12.4% to 7.2%.

That's a difference of 500-plus basis points per year.

The last time small caps took the lead? You have to go back to 2016, when the Russell 2000 produced a strong return of 21.6%. If you'll recall, the U.K. Brexit vote ruffled a few feathers that year, which coupled with a slowing U.S. economy, forced investors to switch gears.

Sooner or later, money rotates.

We could be seeing the early signs of another divergence in favor of smaller stocks. Earlier this month, the Russell 2000 held its ground while the benchmark S&P 500 posted its sharpest weekly loss since October. You can probably guess the reason: tariffs.

Since smaller companies generate the bulk of their sales (almost 80%) inside the U.S., they are less vulnerable to import duties, trade wars and foreign currency headwinds. Of course, that's just a broad observation; there are exceptions. You wouldn't expect, say, a bank to have the same exposure as an airline.

We don't paint everything with the same brush.

Still, there is precedent for this market behavior. Back in March 2018, the U.S. government imposed $60 billion in tariffs on Chinese goods, which in turn provoked reprisals from Beijing. Over the next 90 days, the small and mid-cap segment of the market (as measured by the Russell 2500) doubled the return of the large-cap S&P 500.

Tariffs aren't the only wild card.

This group also stands to benefit from a trio of recent rate cuts, with several more expected over the next 6-12 months.

Lower rates are generally viewed as more beneficial to smaller businesses, which are often leveraged and lack the liquidity and credit lines of more established companies. If small caps were restrained by the highest borrowing costs in decades, then they have more to gain from normalizing rates.

Wainwright Investment did some research into this phenomenon. Here's what they found. Over the past four pre-COVID loosening cycles, the Russell 2000 was more responsive and went on to deliver an average gain of 10.8% over the next year, versus 8.2% for the S&P 500.

We could be on the cusp of that now, with economists anticipating further loosening on the horizon. Meanwhile, disinflation (and geopolitical uncertainty) could help strengthen the dollar, another important factor to weigh.

A weaker dollar tends to benefit large multinational companies. Not only does it stimulate export sales in foreign markets by making their products less expensive (and thus more competitive) in local currencies, but it also provides a currency translation tailwind/bump when all those euros and yen are converted back into greenbacks.

So it follows that a stronger dollar does the opposite, turning those tailwinds into headwinds… and thus favoring smaller companies that are more attuned to the U.S. economy.

We can put a number to this as well. Perritt Capital Management found that in periods when the dollar gains 15% against a basket of foreign currencies, the Russell 2000 outruns the S&P 500 by 13.2% to 10.3% annually.

Finally, as with previous market dislocations, the flood of investor capital being poured into large caps has inflated valuations — leaving many small caps trading at a pronounced discount. I think we've seen this before.

There's an old axiom that history doesn't repeat itself, but it does often rhyme. So while today's Magnificent Seven may not befall the same fate as the Nifty Fifty, it's easy to see why research outlets such as Morningstar see another "Reversal of Fortune" for smaller stocks.

Continued unwinding of the AI mania that whipped up the mega-cap froth could be just such a catalyst.

That's why I've been steering readers towards Royce Small-Cap Trust (NYSE: RVT). The boutique asset management shop is a pioneer in this space and devotes nearly all its analytical heft to this one asset class. Launched in 1986, this was the first closed-end fund dedicated strictly to the small-cap universe.

With a focus on undervalued businesses that produce high returns on invested capital (RoIC), RVT has outperformed the benchmark Russell 2000 Index over the trailing one-, three-, five-, 10-, 15-, 20-, and 30-year periods. Over that time frame, the fund would have turned a $10,000 investment into $430,000.


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