Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Pz, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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LinkedIn newsletter analysis
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A simple short-form video strategy
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Your authentic voice scaled across any content type
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🗞️ Industry news from Instagram, LinkedIn, TikTok, and more
LinkedIn Newsletter Analytics: What You're Missing!
If you're publishing a newsletter on LinkedIn, you're probably tracking subscriber growth, but there's so much more data available now.
In this video, Louise Brogan walks you through which key metrics to track, then shows you how to analyze your audience demographics, see how many subscribers actually receive and open your newsletter, and compare your personal vs. company page newsletters.
Whether you're publishing from your personal profile or company page, these insights are gold for improving your content strategy. Watch more here.
Stop Wasting Your Long-Form Video Content
Ever feel like you're pouring hours into long-form videos that don't get enough eyeballs?
Amber Figlow cracked the code on making every second of filming count twice: compilation trailers and stand-alone segments.
Both of these short-form extras drive their own type of intentional engagement, and if a clip doesn't quite work... she has a plan for that, too!
This system she shares is simple and produces consistent content across multiple platforms. Read more here.
Need a New Marketing Plan, Pz?
Have you noticed a decline in your marketing? Are you looking for a better way forward?
In just 4 days, marketers like you will be attending Social Media Marketing World.
"I have absolutely found what I needed here. It's been a jam-packed three days. Every single session I attended I've been able to take away probably three things, minimum, that I am going to be able to immediately implement," said Jules McGuire.
We offer a Virtual Ticket (including streaming and recordings) if you can't attend in person.
I'm ready to discover what's working now!
Content at Scale: How to Train AI to Create Great Content
Struggling to keep up with content creation? Want to create more content in less time while maintaining consistency in a voice that actually sounds like you?
Discover a practical strategy anyone can implement for authentic AI-driven content creation in your business.
The Experiment: Build an AI-Generated Content Creation System to Double a Social Media Following in 90 Days
Research Social Media Profiles for Successful Content Examples
At the heart of Audra Carpenter's approach is what she calls a training database – a collection of successful content examples that AI can learn from to generate better results. This data-driven method moves beyond relying solely on personal experience or intuition.
Audra spent 4-8 hours researching LinkedIn profiles with successful content to build her LinkedIn database. She looked at content from people with 40k-300k followers, avoiding mega-influencers because the volume of their audiences can skew the response to their content.
Audra didn't want to sound like everyone else in the marketing space; she wanted to create her own voice, so instead of looking at content only from other marketers, she also examined content across different industries, including coaches, service providers, and venture capitalists, looking for profiles with posts that performed well.
She ultimately settled on about 15 profiles.
Assemble Your Training Database
Create and Populate a Structured Content Database
Next, Audra built a detailed Google spreadsheet with columns for:
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The actual post (copied exactly as posted, including emojis, formatting, and spacing)
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Date posted
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Number of likes
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Number of comments
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Links to the creators' profiles
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Links to any images used
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Content category (how-to posts, mindset posts, etc.)
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Target audience
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Intentional message/summary
She then copied and pasted 100 high-performing posts from her selected profiles into the Google sheet precisely as they appeared on LinkedIn, retaining emojis, formatting, etc., and filled in all fields except the last three columns.
Then, she pasted each post into Claude and asked it to analyze the content and provide notes on the final three additional fields. Audra then pasted those notes into the appropriate field in the spreadsheet.
You are an expert marketing strategist on LinkedIn. You know what a successful LinkedIn post looks like. I want to create a project to create LinkedIn content that will grow my audience from 25k to 50k in 90 days. I don't know how to create content for LinkedIn, but I have 100 examples of LinkedIn content that I think performs well. I want you to analyze these posts and note: 1. The content category (how-to posts, mindset posts, etc.) 2. The target audience 3. The intentional message/summary.
This structured approach gave her AI assistant a comprehensive understanding of what makes LinkedIn content successful and provided a framework for generating similar high-performing content.
Detail Your Personalized Voice Guidelines
For AI content to truly represent you, it needs more than just your writing style – it needs to understand your experiences, expertise, and personality. Audra created detailed documentation that included:
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Standard brand voice guidelines
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Her professional experience
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Her personality, likes, and dislikes
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Her values and causes
This personalization ensures that the content the AI produces for you feels authentic rather than generic, which is crucial for building genuine audience connections.
Upload the Training Data to Claude
Audra downloaded the training database and personalized voice guidelines as a PDF and uploaded it to her Claude Project. Though this took up about 60% of Claude's memory capacity, it gave the AI a comprehensive understanding of successful LinkedIn content patterns.
Generate Social Media Content with Minimal Effort
With all this preparation complete, Audra can now create LinkedIn posts with remarkable efficiency–often as little as two minutes.
Good morning, Claude. Today, we're going to write a post on AI and Customer Service.
Because Claude has access to all her reference materials, the output is typically high-quality and authentic-sounding, and minimal follow-up prompting is required.
According to her, the results have been substantial:
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Significant follower growth
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More comments than she's ever had in 12 years on LinkedIn
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Invitations to speak at two events
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An invitation to be on Michael Stelzner's podcast
Creating Content for Other Social Media Platforms
Audra notes that what works on one platform may not transfer directly to another. When she tried using this LinkedIn Content Project to create content for Facebook, she didn't see the same growth results.
You'll need to create separate Projects for each platform to adapt its content training data to that platform's unique algorithm and audience behaviors.
Today's advice provided with insights from Audra Carpenter, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
Can't Travel to Social Media Marketing World?
Attending Social Media Marketing World in person is the best option. But if travel just isn't an option, the conference can come to you.
With a Virtual Ticket, you can stream all of the keynotes and sessions from the conference live! Plus, you'll get access to the recordings of every keynote, session, and workshop.
Isn't it time you experienced the career-changing content from Social Media Marketing World? Your future self will thank you.
I'm ready to find out more!
Instagram Expands Marketing API Support for Instagram Partnership Ads: Advertisers can now utilize existing Instagram posts for partnership ads in both Placement Asset Customization and Advantage+ Creative when creating ads via API. Additionally, partnership ads now support click-to-message destinations, enhancing direct communication opportunities with audiences. Source: Meta
AI-Powered Tools for Instagram Partnership Ads Announced: These tools include AI-driven recommendations within the Ads Manager and smarter creator suggestions in the creator marketplace based on brand affinity. Additionally, the creator marketplace now features keyword search, playable Reels on creator cards, easier direct email contact (for opt-in creators), experience badges, and visibility into a creator's active partnership ads. Source: Meta
Instagram API Updates: The Login API now includes User and Media Insights to help understand content performance, matching features previously only available with Facebook Login. These insights provide view metrics, profile visit data, and follower demographics. A new accessibility feature in the Content Publishing API allows developers to add alt text for images in Instagram Feed posts, making content more accessible to visually impaired users. Source: Meta
LinkedIn Campaign Manager Enhancements: The new Media Planner lets marketers forecast potential ROI before launching by exploring different audience targeting, placement, and budget scenarios. It shows expected reach, impressions, leads, and cost metrics, with shareable plans for improved collaboration. In campaign creation, ad duplication allows seamless ad copying across campaigns and accounts. Dynamic UTMs automate tracking parameter generation, ensuring consistent performance reporting. The Marketing Overview home page provides a centralized performance snapshot for measurement. Measurement Insights offers detailed views across campaigns, ads, audiences, and the customer journey. The AI-driven Campaign Performance Digest delivers concise summaries with tailored recommendations. Source: LinkedIn
Meta Must Stop Targeting UK User With Ads Based on Personal Data: Tanya O'Carroll has successfully forced Meta to stop using her personal data for targeted advertising through a settlement of her lawsuit filed in 2022. The settlement means Meta must stop using her data for ad targeting when she uses its services. O'Carroll's case was based on the argument that under UK and EU data protection law, she had a legal right to object to the use of her personal data for direct marketing and that Meta must respect this objection. Meta refuted this claim, arguing that its personalized ads are not direct marketing. The UK's Information Commissioner's Office (ICO) intervened in the case and sided with O'Carroll. Source: TechCrunch
Pinterest Launches Modules: Instead of just showing a grid of pins in the homefeed, the platform now shows two types of modules that give more context and help users explore new topics: one type takes you to a new page when tapped, and the other shows a row of pins you can scroll through. Source: Pinterest via Medium
Snapchat Ads Updates: Recent improvements to the platform's automated Target Cost (tCPA) bidding strategy are improving user engagement and advertiser performance. Source: Snapchat
New TikTok Commerce Features: The rollouts include Smart+ Catalog Ads with website and app capabilities, GMV Max with affiliate creator content and LIVE formats, and enhanced search functionality with Shop Tab. TikTok Symphony offers AI solutions like product-to-video conversion, digital avatars, voiceover translation, script generation, and daily video generation to help brands create TikTok-ready content efficiently. Source: TikTok
TikTok Simplifies Second Camera Capabilities: TikTok Studio desktop streaming users can now easily add their phone, a friend's device, or an iPad as a second camera. The new process involves scanning a QR code displayed in the TikTok Studio app with your phone's camera to link the devices. While streaming with two cameras has previously been possible in TikTok Studio, this update makes the connection process more straightforward. Source: Social Media Today
YouTube Developing Dynamic Host-Read Ads for Podcasts: The ads will be swapped out within individual videos, similar to capabilities on Spotify and Apple Podcasts. This technical change addresses a limitation where YouTubers and podcasters couldn't update ads in older videos, potentially unlocking more ad revenue as sponsors can be changed after hitting download targets. Source: Semafor
YouTube Testing Recommended Videos in Premium Queue: To use this feature, add a video to your queue, then open your queue to discover more recommendations. You can tap a video to start watching or tap the three dots to add it to the beginning or end of your queue. This feature is available until April 7 and only on Android. Source: YouTube
YouTube Channel Management Updates: The platform is introducing a new feature called See Your Subscribers that allows channel owners with more than four subscribers to view their subscriber list directly from their channel page. YouTube is also making it easier for creators to distinguish between content-specific analytics and channel analytics on Studio Mobile by adding thumbnails next to detailed content headers for videos and podcasts. Source: YouTube
What Did You Think of Today's Newsletter?
Did You Know?
Nintendo was founded in 1889 by Fusajiro Yamauchi as a playing card company, producing handmade hanafuda cards. It is one of the oldest surviving entertainment companies in the world. Enjoy this AI-generated artwork inspired by the hanafuda style.
Michael Stelzner, Founder and CEO
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