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Featured News from MarketBeat.com Why Procter & Gamble Remains a Buy-and-Hold FavoriteWritten by Thomas Hughes. Published 10/27/2025. 
Key Points - Procter & Gamble is well-positioned to deliver market-beating total returns over the next two to five years.
- A low valuation, high yield, and outlook for sustained revenue and earnings growth underpin the outlook.
- Analysts and institutional trends suggest PG stock bottomed in Q3 2025 and is poised to move higher from there.
Procter & Gamble (NYSE: PG) is a compelling choice for long-term total returns: its stock price sits near the low end of its historical P/E range, its yield is near the high end of its range, and its FQ1 2026 results support an outlook of continued growth, strong cash flow, and meaningful capital returns. What are total returns? Total returns are an investor's net gain, including dividends and share-price appreciation. As of late October, the stock yields roughly 2.75% and — combined with share-price appreciation over time — could deliver total returns of 25% or more over the coming years. Everyone's buying Nvidia. The financial media can't stop talking about it. Your neighbor probably owns it.
That's exactly why I'm looking elsewhere.
See, when everyone piles into the same trade, the easy money is already gone. The real profits come from finding what the crowd is missing. Click here to get your free copy of this report Share-price appreciation should be supported by the company's business quality and growth, which sustain a healthy balance sheet and robust capital returns, including share repurchases. Share repurchases are critical to the stock's outlook because they reduce the share count at a semi‑aggressive pace and are unlikely to be suspended anytime soon. The dividend is attractive, with a yield above 2.5%, and the outlook for distribution increases is another positive. Procter & Gamble is a Dividend King with 70 consecutive years of annual increases and the capacity to continue raising the dividend for the foreseeable future. Share buybacks help offset the cost of dividend increases, and the payout ratio — at about 65% — is reasonable relative to peers. Consensus figures reported by MarketBeat forecast a mid-single-digit EPS CAGR, slightly outpacing revenue growth and roughly in line with the company's dividend-growth rate. 
Procter & Gamble Rises After Posting Solid Results Procter & Gamble's FQ1 results were solid, outperforming on both the top and bottom lines, with revenue growth of 3.0%. The gains were primarily driven by FX translation and pricing, though all segments contributed and some showed organic growth. Beauty and Grooming delivered organic growth and, together with favorable tailwinds, helped drive a 2% organic increase for the business. Margins were another area of relative strength. The company faced margin pressures but mitigated them better than expected. The quarter produced $5.4 billion in operating cash flow, $4.8 billion in net earnings, and a 3% increase in adjusted EPS that materially beat expectations. The $1.99 adjusted EPS topped consensus by a substantial margin, suggesting the company's guidance is conservative. Procter & Gamble reaffirmed its earnings guidance, with a midpoint slightly below consensus. Management expects softer results in upcoming quarters to offset Q1 strength, but that outlook may understate consumer resilience observed in its own and other consumer-focused companies' reports. The likely outcome is that Procter & Gamble will outperform in the coming quarters, prompting improved guidance later in the year. Institutional and Analyst Trends Suggest a Bottom for PG Stock Analysts and institutional activity point to a bottom for the PG share price. Analysts generally see upside — the consensus view rates PG as a Moderate Buy and anticipates double-digit upside — while institutions have been net buyers. Institutions have purchased shares at a ratio exceeding $2.50 bought for every $1 sold this year and now own roughly 65% of the stock, providing a solid support base. Reaching the consensus price target would put the market on a path to new highs, likely in 2026. The technical picture is constructive. The PG share price jumped about 2.5% in premarket trading on Oct. 24, helping to confirm a bottom near $147. If the market follows through, the stock could regain support around the moving-average cluster and push toward $170 in early 2026, with the potential to reach all-time highs by mid-2026. If not, PG may linger near late‑October levels until a stronger catalyst emerges.
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