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Just For You Why Procter & Gamble Remains a Buy-and-Hold FavoriteWritten by Thomas Hughes. Published 10/27/2025. 
Key Points - Procter & Gamble is well-positioned to deliver market-beating total returns over the next two to five years.
- A low valuation, high yield, and outlook for sustained revenue and earnings growth underpin the outlook.
- Analysts and institutional trends suggest PG stock bottomed in Q3 2025 and is poised to move higher from there.
Procter & Gamble (NYSE: PG) looks like a solid bet for long-term total returns: its share price sits near the low end of its historical P/E range, its yield is near the high end of its range, and its FQ1 2026 results support the company's outlook for growth, cash flow and capital returns. What are total returns? Total returns are an investor's net gain, including dividends plus share price appreciation. As of late October the stock yields roughly 2.75% and, combined with potential price appreciation, could produce total returns of 25% or more over the coming years. Imagine starting your trading day without charts, indicators, or guesswork — just clear trade alerts delivered straight to your inbox. Each update includes the ticker, entry and exit criteria, and everything you need to act confidently in minutes. That's the power behind CashBot — a high-frequency income system designed to spot multiple opportunities a day with precision. While no strategy is foolproof, this new approach could change how you think about active trading. Click here to see how CashBot works and how to start using it this week Price appreciation should be supported by the company's business quality and growth, which underpin a healthy balance sheet and consistent capital returns, including share repurchases. Share repurchases are central to the stock's outlook because they reduce the share count at a semi-aggressive pace each year and are unlikely to be paused in the near term. The dividend is also attractive — the yield is above 2.5% — and the company's track record on payout increases is a meaningful support. Procter & Gamble is a Dividend King with 70 consecutive years of annual increases and the capacity to continue raising the dividend for the foreseeable future. Buybacks help offset the cost of dividend hikes. The payout ratio is reasonable, around 65% and in line with peers, and earnings growth is expected. MarketBeat's consensus forecasts a mid-single-digit EPS CAGR, slightly ahead of revenue growth and broadly consistent with the company's dividend growth rate. 
Procter & Gamble Rises After Posting Solid Results Procter & Gamble's FQ1 results were solid, beating expectations on both the top and bottom lines, with revenue growth of 3.0%. The gains were largely driven by FX translation and pricing, but all segments contributed and several showed organic growth. Beauty and Grooming delivered organic expansion, helping drive a roughly 2% organic increase for the business overall. Margins were another area of strength. The company faced margin pressure but managed to mitigate much of it, leaving margins in better shape than many anticipated. The quarter produced $5.4 billion in operating cash flow, $4.8 billion in net earnings and a 3% increase in adjusted EPS. Adjusted EPS of $1.99 materially beat consensus — by roughly 5% — which suggests the company's guidance is conservative. Procter & Gamble reaffirmed its earnings guidance, with a midpoint slightly below consensus. Management expects some weakening in upcoming quarters that will offset the Q1 strength. That outlook appears cautious given signs of consumer resiliency in P&G's report and in other consumer-focused companies' earnings. The likely outcome is that P&G will outperform in the coming quarters, which could prompt improved guidance later in the year. Institutional and Analyst Trends Align With a Bottom for PG Stock Price Analyst and institutional trends point to a potential bottom in PG's share price. Analysts rate the stock a Moderate Buy and expect a double-digit move higher, while institutions have been net buyers. Institutions now own about 65% of the float and, this year, have bought more than $2.50 of stock for every $1 sold, providing a solid support base. A move to the consensus price target would set the market up for new highs, likely in 2026. Technically, the action looks constructive. PG jumped about 2.5% in premarket trading on Oct. 24, helping to validate a bottom near $147. If the market follows through on that signal, PG should regain support at the moving-average cluster and could extend toward $170 in early 2026 and potentially reach all-time highs by mid-year. If momentum stalls, the stock may linger near late-October levels until a stronger catalyst appears.
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