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Sunday's Featured Story Why Procter & Gamble Remains a Buy-and-Hold FavoriteWritten by Thomas Hughes. Published 10/27/2025. 
Key Points - Procter & Gamble is well-positioned to deliver market-beating total returns over the next two to five years.
- A low valuation, high yield, and outlook for sustained revenue and earnings growth underpin the outlook.
- Analysts and institutional trends suggest PG stock bottomed in Q3 2025 and is poised to move higher from there.
Procter & Gamble (NYSE: PG) appears attractive for long-term total returns: its stock price sits near the low end of its historical P/E range, its dividend yield is near the high end of its range, and FQ1 2026 results reaffirm its outlook for growth, cash flow, and capital returns. What are total returns? Total returns include dividends plus share-price appreciation. The stock yields roughly 2.75% as of late October and could rise 25% or more over the coming years. That price appreciation should be supported by durable business quality and growth that sustain a healthy balance sheet and fund robust capital returns, including share repurchases. Share repurchases are critical to this outlook because they reduce the share count at a semi-aggressive pace each year and are unlikely to be suspended anytime soon. The dividend is attractive, with a yield above 2.5%, and another factor supporting the stock is the outlook for distribution increases. Procter & Gamble is a Dividend King with 70 years of consecutive annual raises and the capacity to continue increasing the dividend for the foreseeable future. Buybacks help offset the cost of dividend increases. The payout ratio is a manageable ~65%, in line with peers, and earnings growth is forecast. Consensus figures reported by MarketBeat project a mid-single-digit EPS CAGR, slightly outpacing revenue growth and aligning with the company's dividend-growth trajectory.  Procter & Gamble Rises After Posting Solid Results Procter & Gamble's FQ1 results were solid: the company outperformed expectations on both top and bottom lines, reporting 3.0% revenue growth. The gains were driven largely by FX translation and pricing, but all segments contributed, and organic growth appeared in several areas. Beauty and Grooming delivered organic growth, helping the company achieve a roughly 2% organic increase overall. Margins were another positive. Although the company faced margin pressure, it mitigated those headwinds better than expected. The quarter produced $5.4 billion in operating cash flow, $4.8 billion in net earnings, and adjusted EPS of $1.99, which substantially exceeded consensus—suggesting management's guidance is conservative. Procter & Gamble reaffirmed its earnings guidance, with a midpoint slightly below consensus. Management expects some weakening in upcoming quarters to offset Q1 strength, but that view may discount signs of consumer resiliency observed in its own and other consumer-focused companies' reports. The likeliest outcome is that Procter & Gamble will outperform in coming quarters, potentially leading to upgraded guidance later in the year. Institutional and Analyst Trends Align With a Bottom for PG Stock Price Analyst and institutional trends point to a potential bottom in PG's share price. Analysts rate the stock a Moderate Buy and expect double-digit upside, while institutions have been net buyers. Institutions purchased roughly $2.50 of stock for every $1 sold this year and now own about 65% of shares, providing a solid support base. A move to the consensus price target would put the market on a path toward new highs that could be reached in 2026. Technical action is constructive. PG jumped about 2.5% in premarket trading on Oct. 24, suggesting a bottom near $147. If momentum holds and the stock remains above the moving-average cluster, it could advance toward $170 in early 2026 and possibly reach all-time highs by mid-2026. If momentum stalls, the stock may remain range-bound near late-October levels until a stronger catalyst emerges.
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