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The Earnings360 Team
Thursday's Featured Content Why Procter & Gamble Remains a Buy-and-Hold FavoriteWritten by Thomas Hughes. Published 10/27/2025. 
Key Points - Procter & Gamble is well-positioned to deliver market-beating total returns over the next two to five years.
- A low valuation, high yield, and outlook for sustained revenue and earnings growth underpin the outlook.
- Analysts and institutional trends suggest PG stock bottomed in Q3 2025 and is poised to move higher from there.
Procter & Gamble (NYSE: PG) is a strong candidate for long-term total returns. Its stock price sits near the low end of its historical P/E range, its dividend yield is near the high end of its range, and its FQ1 2026 results reinforce an outlook for growth, cash flow and continued capital returns. What are total returns? Total returns measure an investor's net gain, including dividends plus any share-price appreciation. As of late October the stock yields roughly 2.75%, and price appreciation of 25% or more is possible over the coming years. Wall Street's already moving while most traders are still reacting — powered by data and AI tools the rest of us don't see. That's why we built Fierce Free Alerts: real-time signal notifications that cut through the noise and trigger the moment smart setups start forming. Activate your free real-time trading alerts now Any upward move in the stock should be supported by the company's business quality and growth, which sustain a healthy balance sheet and robust capital returns, including share buybacks. Share repurchases are particularly important to the stock's outlook because they reduce the share count at a semi-aggressive pace each year and are unlikely to be suspended in the near term. The dividend remains attractive, with a yield above 2.5%. Another support for the stock is the outlook for dividend increases. Procter & Gamble is a Dividend King with 70 consecutive years of annual increases and the capacity to continue raising the payout for the foreseeable future. Buybacks help offset the cost of higher dividends. The payout ratio is a reasonable ~65% — in line with peers — and consensus forecasts reported by MarketBeat call for a mid-single-digit EPS CAGR, slightly ahead of revenue growth and consistent with the company's projected dividend growth. 
Procter & Gamble Rises After Posting Solid Results Procter & Gamble's FQ1 results were solid: revenue rose 3.0%, and the company beat expectations on both the top and bottom lines. Gains were driven largely by FX translation and pricing, but all segments contributed, and some reported organic growth. Beauty and Grooming delivered organic growth, helping drive a 2% organic gain for the business. Margin performance was another positive. While the company still faces some margin pressure, it managed to mitigate those headwinds better than expected. The quarter produced $5.4 billion in operating cash flow, $4.8 billion in net earnings, and adjusted EPS of $1.99 — well above consensus — suggesting management's guidance is deliberately conservative. Procter & Gamble reaffirmed its full-year earnings guidance; the midpoint sits slightly below consensus. Management expects some weakness in the coming quarters that will offset Q1 strength. That outlook, however, may be overly cautious given signs of consumer resiliency evident in PG's results and other consumer-focused companies' earnings reports. The likely outcome is that Procter & Gamble will outperform in the coming quarters, prompting management to raise guidance later in the year. Institutional and Analyst Trends Align With a Bottom for PG Stock Price Analysts and institutional flows point toward a bottom in PG's share price. Analysts rate PG a Moderate Buy and expect double-digit upside, while institutions have been net buyers. Institutions bought more than $2.50 of stock for every $1 sold this year and now own roughly 65% of the shares outstanding, providing a solid base of support. A move to the consensus price target would put the market on track for new highs likely to be reached in 2026. Technically, the action looks constructive. The stock jumped about 2.5% in premarket trading on Oct. 24, confirming a bottom near $147. If that signal holds, PG should continue higher and reclaim the moving-average cluster as support, potentially reaching $170 in early 2026 and all-time highs by midyear. If the market does not follow through, the shares may remain range-bound near late-October levels until a stronger catalyst emerges.
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