|
TL;DR: Why Reddit is the New Growth Stock to Beat
Reported by Nathan Reiff. Originally Published: 12/19/2025.
Key Points
- Reddit's revenue and user base have grown at a fast pace in recent quarters.
- Strong performance internationally has helped to fuel these gains, thanks to add-on features like translation tools and more.
- The company's average revenue per user remains low compared to rivals, suggesting that Reddit could continue to boost its appeal to advertisers going forward.
Reddit Inc. (NYSE: RDDT) is ending the year on a high note, having returned about 37% in 2025 after a rally that appeared to stall earlier in the fall.
The online content‑sharing platform is showing signs of rapid growth: its user base, earnings, and engagement features are all expanding quickly. At a time when major social media rivals like Meta Platforms Inc. (NASDAQ: META) and even alternatives such as Pinterest Inc. (NYSE: PINS) have failed to outperform the market—or have declined—Reddit seems to be heating up.
Starlink's $100 Billion IPO: Your Chance to Invest Early (Ad)
Elon Musk's Starlink project is generating major speculation ahead of a potential IPO that some analysts believe could reach a historic $100 billion valuation. According to James Altucher, there may be a smart "backdoor" way for everyday investors to position ahead of that event without needing traditional IPO access — and he says it can be done for under $100. He's also sharing a free ticker tied to this trend for anyone who wants to take a closer look.
Click here to learn moreWhat might 2026 have in store for the popular aggregation site, and will it remain the growth stock to beat? A closer look at user engagement, advertising momentum, and the company's capacity to improve monetization highlights Reddit's potential going forward.
User Engagement Fuels Potential Growth
One of the brightest spots for Reddit this year has been its strong engagement gains. The company closed the third quarter with an impressive 116 million daily active uniques (DAUQ) — individual users who visited reddit.com, opened a related app, or otherwise engaged with the platform in a 24‑hour period. That represented roughly a 20% year‑over‑year (YOY) increase, similar to gains in weekly active uniques (WAUQ).
International DAUQ grew about 31% YOY, outpacing overall engagement gains thanks to meaningful adoption in markets such as France, Brazil, and India.
Reddit's business depends on a large, engaged user base, and growth in DAUQ and WAUQ underpins future opportunity. More users strengthen Reddit's position with advertisers, who account for the majority of the company's revenue.
An underexploited revenue opportunity is monetizing its data. With roughly 3.8 billion site visits in September alone, Reddit has extensive user signals that are increasingly valuable, especially amid the ongoing AI boom.
Revenue and Earnings Climb, But ARPU Trails Competitors
As engagement has picked up, Reddit's revenue has risen sharply. In the latest earnings, revenue reached $585 million, up more than two‑thirds year over year. International revenue was particularly strong, rising 74% YOY. Earnings per share (EPS) increased roughly 400% as both the top and bottom lines comfortably beat analyst estimates. Guidance for the final quarter put revenue between $655 million and $665 million.
Measured on a per‑user basis, average revenue per user (ARPU) was $5.04 in the most recent quarter — a 41% YOY improvement but still well below many competitors (Meta's ARPU, for example, is about three times higher). Improving ARPU presents a clear growth lever, but Reddit will need more than user growth alone to close the gap.
There are several avenues to raise ARPU, including better monetization of unique content and communities and deploying tools like auto‑translations and content indexing—features that can make Reddit more attractive to advertisers seeking diverse, active audiences.
AI and Human Content Balance Key to 2026 Outlook
Analysts are generally optimistic about Reddit heading into the new year, with 18 out of 29 assigning it a Buy or equivalent rating.
Following its year‑end rally, short‑term upside is less certain—based on a consensus price target of $230.28, Reddit is already approaching the level analysts expect it could reach.
How Reddit navigates AI adoption will be pivotal. So far the company has limited user‑facing AI, and that restraint has kept human‑generated content central to the user experience.
The appeal of community‑driven, human content has broadened Reddit's user base. If the company can maintain that balance—combining robust, community‑led content with practical tools for users and advertisers—it could continue to gain traction into 2026 and beyond.
This email message is a sponsored email for SmartAsset, a third-party advertiser of MarketBeat. Why did I get this email message?.
If you have questions or concerns about your newsletter, please feel free to contact our South Dakota based support team at contact@marketbeat.com.
If you would no longer like to receive promotional emails from MarketBeat advertisers, you can unsubscribe or manage your mailing preferences here.
Copyright 2006-2025 MarketBeat Media, LLC. All rights reserved.
345 N Reid Place, Sixth Floor, Sioux Falls, S.D. 57103-7078. United States..

