Today's Guide to the Marketing Jungle from Social Media Examiner...
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Friday is almost here, Pz! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these.
Question for you: Do you use Midjourney on a regular basis? NO or YES.
In today’s edition:
Giving your AI expert knowledge
How to set up Claude Code
🗞️ Industry news from Anthropic, Google, and more
The Expert Library Knowledge Base
Want your custom GPT to advise you like it’s a panel of real, high-level consultants or experts?
To give a custom GPT specialized expertise without relying solely on its general training, create an "Expert Library" in a spreadsheet.
Enter the name of a top industry expert. Next, detail their specific framework and the key performance indicators they prioritize.
Add 10 to 12 experts, then upload your spreadsheet to the GPT’s knowledge base so it can think like a specialized advisory board.
Want to see the exact spreadsheet Maria Anderson uses?
You can download her CFO Expert Library template and the full 20-hour build breakdown in the community resource area when you join the AI Business Society.
How to Be More Valuable in 2026
Specialized knowledge is what separates marketers who get raises, land better clients, and drive real revenue — from those who don't.
A Virtual Ticket to Social Media Marketing World and AI Business World is how you get there. You get recordings of every keynote, session, and workshop. Watch at your own pace. Implement immediately.
"The Virtual Ticket alone has taught me more about social media and marketing than my entire college degree. Honestly, this conference is why I have the position I have now," said Holly Carlson.
Tomorrow is your last chance to save $200. After that, the price goes up.
Claim my $200 savings.
Claude Code for Everyone: How to Get Started
Before you install Claude Code, you’ll need to understand two things.
First, to use Claude Code with any degree of impact, you’ll need a paid Claude subscription. If you already have a paid Claude account, Claude Code will run on the same subscription. If you don’t have a paid subscription, Tyler says the $20/month Pro subscription is perfect for beginners.
Second, Claude Code is a command-line interface (CLI) tool, which means you type your commands into a text-based window rather than in a chat or by clicking buttons in a visual interface.
On a Mac, you'll interact with Claude Code through your computer’s terminal; Windows and Linux have their own equivalent environments. If you've never seen a terminal before, Tyler describes it as a plain black screen where everything is text. It looks unfamiliar, but it isn’t complicated once you're inside.
Note: By default, Claude Code asks your permission before taking any action that affects your computer. Before Claude Code browses the web, creates a file, writes a document, or edits something in a folder, you'll see a prompt asking whether to allow or deny each action.
Set Up Claude Code Step by Step
Getting Claude Code up and running involves a few distinct steps.
First, open your terminal.
Next, follow Anthropic's official documentation, which contains clear copy-and-paste installation commands for whichever operating system you use — Windows, Mac, or Linux.
Copy the relevant installation command and paste it into your terminal window. Hit enter and wait while Claude Code is installed.
When you see a message that confirms installation, type the word ‘claude’ in the terminal. Claude Code will begin running and prompt you to log in.
Using the login command opens a browser window where you authenticate with the email address associated with your Claude subscription. Once you've completed that step, you're inside Claude Code and ready to choose the model you want to work in.
Other topics discussed include:
Working In the Terminal With Claude Code: The Basics
Working In the Terminal With Claude Code: Advanced Features
Build Your First Automation With Claude Code: Google Calendar and Telegram
Today's advice provided with insights from Tyler Reed, a featured guest on the AI Explored podcast.
Finally, AI Training That Makes Sense
Most AI training leaves you more confused than when you started. The AI Business Society is different.
Every training breaks down complex concepts into simple, actionable steps. No technical background required.
✅ Clear, jargon-free training you can implement immediately
✅ Step-by-step guidance built for marketers, not developers
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Join over 600 members who are already transforming their businesses with AI.
“The info is easily implemented and adapted to your business, and you have access to experts,” shared member Carolyn Jeffrey.
I’m ready to get started.
Anthropic Expands Claude Capacity with Higher Limits: Anthropic is significantly raising Claude’s compute capacity through a new partnership with SpaceX and broader infrastructure agreements across major cloud and hardware providers. Alongside expanded API and Claude Code limits, the move is designed to improve reliability, scale enterprise adoption, and support the growing demand for AI workloads globally. Anthropic
Anthropic Launches Financial Services Agents and Microsoft 365 Integrations for Claude: Anthropic is expanding Claude into enterprise finance with a suite of prebuilt AI agent templates for investment banking, compliance, research, and accounting workflows. Combined with new integrations across Microsoft 365 and financial data providers, the update positions Claude as a more deeply embedded AI operating layer for financial institutions. Anthropic
Google Introduces AI-Powered ‘Create My Widget’ for Android Personalization: Google is bringing vibe-coding to Android home screens with Create My Widget, a new Gemini-powered feature that lets users generate custom widgets through natural language prompts. The update expands Google’s push to embed generative AI deeper into Android customization and productivity experiences. TechCrunch
OpenAI Expands ChatGPT Ads Pilot to Five New International Markets: OpenAI is broadening its ChatGPT advertising pilot beyond the U.S., bringing the program to the UK, Mexico, Brazil, Japan, and South Korea. OpenAI
OpenAI Launches New Realtime Voice Models for Reasoning, Translation, and Transcription: OpenAI is expanding its realtime API with a new generation of voice models built for more intelligent and responsive conversational experiences. The launch introduces advanced voice reasoning, live multilingual translation, and streaming transcription capabilities aimed at powering next-generation AI assistants, customer support systems, and voice-driven workflows. OpenAI
xAI Launches Custom Voice Cloning and Voice Library for Grok APIs: xAI is expanding Grok’s audio capabilities with Custom Voices, enabling users to generate production-ready voice clones from short recordings and deploy them across conversational AI experiences. Combined with a new Voice Library and built-in safety verification, the update positions Grok as a more customizable platform for branded voice agents and AI-powered audio applications. xAI
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